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With proper strategic financial planning and proper set up that ensures the strategy of growth, companies can succeed and prosper. It is all what it takes to increase the owners’ wealth.
Through my career I worked in accountancy, auditing and finance, held the positions of accountant, chief accountant, finance manager, finance director, and vice president finance (CFO) in a well-known group of companies.Since the start of my professional career as an accountant, the question in my head was how my daily work is affecting the goals of the company? I did not have an answer at that time, believing that education and continuous learning is the way to reach to the answer, I pursued my BSc in accounting, then getting my CA, later passing the CMA, it was a real great academic path that helped in answering that question, at the end it is all about the strategy and how to translate it to plans then to daily work. This is why some businesses earn more and secure operations, while others fail.

Having this long experience in trading companies, and exposed to experiences of the service companies, software companies, hotels and manufacturing companies, did qualify me to provide solutions for companies to improve their financials and finance team.